Monthly Archive: October 2016

Hey. Did You Miss This?

Fortune Magazine reported that Barnes and Noble’s ol’ Brick and Mortar store (the kind you walk into instead of where your fingers do the shopping) actually saved their most recent fiscal quarter. Instead of skyrocketing online and electronic books, sales fell more than twelve percent and paper books held on.  Who woulda thunk? Quit crowing paper-aficionado’s, because there’s another way to look at this. Book sales went down … in toto. Yep, all books. For at least the summer quarter, sales dropped off continuing the trend toward higher impact, action oriented, shorter attention span diversions. So, who’s buying? Baby boomers used to control the market. That surge lost its power decades ago. Now they’re AARP members and happily dipping into the Gen X and Gen M’s (millennial) Medicare bank account…. Read more >

The Free Labor Economy Pt. 3

I can already here some of you asking “but didn’t you tell us to post in places to build our platform in earlier posts?” To that question I am forced to respond “Did you actually read the post or just skim?” There is a distinct difference between going to specific Usenet newsgroups on subjects about your book(s) for a couple of hours per week and trying to be popular on FaceBook. So what if you get 1 million likes for something on FaceBook? Honestly! Can you walk up to an ATM and convert those likes into cold hard cash which can be used to buy food or pay rent? Remember eating and living indoors? Some years back there was a movie about The Brothers Grimm becoming con artists slaying witches… Read more >

The Free Labor Economy Pt. 2

There are a myriad of myths and outright lies in the writing world all designed to get you to work for free. Most of you, myself included, will fall into at least one of those traps. We discussed some of them in the first part of this article. Now let us take on the one which gets abused the most. Building Your Platform. More myths surround this one nefarious process than any other in writing. One of the biggest reasons to avoid at all costs is that you will be surrounded by sheep lead to slaughter all telling you it is okay. No. Offering your work up for “free download” to increase readership is not okay. Neither is pricing your ebook at 99 cents. When you offer your book… Read more >

The Last Watermelon

The phrase the last watermelon reminds me somehow of my daughter’s rhythmic obsession with the old version of the movie, “The Last Unicorn.” Maybe the recollection is from theme song’s phraseology or melody, I’ll never know, but she’s grown now and part of our military. Perhaps that’s why the whole idea of the last unicorn, or in this case, watermelon is a bit more poignant for me. Nothing like an old, animated character to bring life slamming back into one’s reality. My wife (the master gardener) and I (the unpaid laborer) just picked our last watermelon of the year. Granted our fall is a bit unlike the rest of the country’s. Eighty-five degree days are most common, with nineties not uncommon. The leaves won’t change for another month or so,… Read more >

The Free Labor Economy Pt. 1

There are many political aspects to this conversation topic, but for this post I’m only going to cover the free labor economy and how you as a writer get victimized by it. Most of you aren’t even aware you have been victimized or you have been condition to accept such things as “the way it is.” Yes, there are many politicians seeking to abolish the minimum wage completely, but, you as a writer already work in a field where the minimum wage does not exist. NPR has had a few shows discussing the free labor economy and exploitation of content creators, hopefully they will continue to have shows speaking on this topic. The last one I heard was about someone taking music/songs from obscure artists and creating music videos for… Read more >

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